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There are just so many reasons not to love marketing.
There's an overwhelming amount of info on “how” to market your business— and a lot of it probably sounds like something you don't really want to do. It's vulnerable to put yourself out there, and many marketing tactics rely on fear-based behavior that doesn't line up with your values or what feels right to you. Most traditional marketing advice really just doesn't work for us as herbalists.
But if you want to build a successful herbal practice — or any kind of herbal business — you have to do some kind of marketing!
In this workshop, we'll tease apart the tangled knot of marketing and capitalism, and explore marketing strategies that work for your nervous system, and with your values. You'll learn how to start building a plan that's based on your own needs and goals, based on where you can show up consistently, what you're saying, and who you're really talking to.
This class is aimed especially for herbalists who are growing a practice, but it also applies to anyone building a single-person, service-based business.
Kelly McCarthy, RH(AHG), is a clinical and community herbalist who teaches classes and works with clients online and in Abenaki land, Montepelier, Vermont, and Lenni-Lenape land, Philadelphia. She is a Registered Herbalist with the American Herbalist Guild, a 2014 graduate of VCIH, and completed her Somatic Experiencing trauma resolution training in 2022. She currently spends a lot of time gardening, supporting the Philly Herb Hub, and working to create the anticapitalist world she wants to live in. You can read more about Kelly and her work at atticapothecary.com